How to Start a Real Estate Business? — Everything You Need to Know

As someone searching for long-term investments, choosing business ideas to expand your financing options isn’t an easy endeavor. However, one of the ways that aspiring investors can do is learning how to start a real estate business. With our team’s first-hand experience and research skills, we’ll enumerate all the steps you should take when venturing into this field.

About Real Estate Businesses

Before we discuss the steps and tips for investing in a successful real estate business, investors must thoroughly understand what it means to be part of the real estate industry. 

When you enter this market, all your business goals and planning will revolve around buying, managing, selling, and investing in real estate properties. With adequate target market research and investment strategy, your once complex business plan will evolve into consistent cash flow with massive asset appreciation.

Is it a Lucrative Venture?

The short answer is yes. Real estate investing offers unlimited options [1]. Even up to this day, this venture remains one of the most recommended ventures by world-renowned investors. Although it doesn’t mean that all real estate business ideas are beneficial, spending your money on the right type of property could make your financial dreams come true earlier than expected.


All in all, thorough business planning is what will really lead your real estate career to its full potential. Whether you’re a new business owner or a managing broker with vast experience, knowing when to sell your assets as soon as it increases in appreciation value.

How to Start a Real Estate Business

Set Your Business Goals

Like any other business idea, your company must set long-term goals to ensure that all your invested money and effort won’t go to waste. Planning deliverables in the span of five, ten, and fifteen years is an effective way to organize a business plan properly.  

With goals aligned to the company’s vision, investors and other people involved in the business can focus more on clearly defined steps to accomplish all crucial objectives rather than getting lost amidst an overwhelming planning process. 

If you’re looking for an effective method as an inspiration to build your own business plan framework, our team suggests operating your company through the PACT factors. This distinct guide stands for Purposeful, Actionable, Continuous, and Trackable.

laptop with notebook and pen

This discrete planning methodology helps businesses pinpoint coherent ways in finding the core purpose of their real estate business, the courses of actions that must be taken, the system to keep goals consistent, and the resources to track how these strategies fare in the market.

Rather than wasting resources and money on unrealistic goals within a rushed time frame, focusing on a specific target market can immensely fast-track the building of your real estate business plan and attract clients with high buying potential.

Research and Develop Your Plans

Just like how you’re learning to start a real estate business, conducting research and developing business strategies are an essential part of the formula when starting a real estate brand.   

Conducting market research means you’ll keep track of the current trends and news circulating around the real estate world. These fact-finding explorations include examining the way other investors in the competition handle the constant transition of the real estate industry. 

Seeking ways to invest in different places aside from your current location should also be integrated into your company’s market research with the intention to reach particular clients. Businesses should weigh if an investment idea at hand suits the market they want to select. 

plans on a board

If you’re new and unfamiliar with starting a real estate business, the best way our expert investors can recommend is opting for wholesaling. This is a direct market research technique where a person could learn to close a real estate deal and make informed decisions when buying properties. 

With the help of thorough research on the real estate investing niche, your business plan can easily be formed while leveraging updated market information like rental prices, home values, and neighborhood amenities.

Draft Your Business Strategy

The thing about research and development is that you always have to come up with a plausible business plan or strategy at the end of the process. And because a real estate investment business includes a vast market, part of the catch is drafting a definite structure that your company will follow in the long run and make your business stand apart from the competition. 

Man on a tablet checking statistics

In coming up with  a business strategy, you should first write out the tools and resources you plan to leverage during the build-up of your business plan. Keep in mind that this should be aligned with your current budget and goals. Whether you’re planning to launch a website or start within a personal circle, the reality is you’ll need to fund money to execute these endeavors. All these will be further discussed in this blog post.

Financing Your Business

As obvious as it seems, starting a real estate business requires stable monetary funding. If you’re seeking for people to lend you finances for this venture, among many tips we could offer is making sure that all financial records under your name are clear before proceeding with the transaction to minimize problems.

There are countless ways to seek financing support to commence your business plan for a real estate business. However, everything still depends on the idea of your investment strategy. People who are new to the real estate market often go for traditional methods like financial institution’s mortgage offerings and government loans. 

calculations with phone and notebook

On top of that, another way to find funding options is through joining business partnerships or crowdfunding. Most real estate agents do not settle on a single source because it helps to be familiar with these methods during the launch of your real estate business.

Legal and Licensing Requirements

Now that you’re done researching the people and trends involved in the real estate market, and you already crafted a business plan to attract clients, let’s get into the legal and licensing requirements you need to fulfill according to state law.

Real Estate LLC or Other Legal Structures

Real estate brokerage firms are active business entities transacting to clients, so it’s only natural that the state requires you to incorporate your company. With the type of financial and asset environment starting a real estate company entails, our team highly recommends forming a limited liability company. 

Many real estate companies file for this business structure as it protects investors from personal liability. Becoming an LLC means that you and the real estate business are separate entities under the eyes of the law. Therefore, there’s no way people who have claims with your company can chase after personal assets in case of disputes.

Although regulations in forming an LLC are generic, it’s a good idea to check it with your state before anything else. Just like a regular business, real estate companies also have to choose a business name that‘s taken by any other entity.

business meeting

 As soon as that’s done, the next step you’ll need to do is file articles of organization and curate an operating agreement for your new real estate business entity. Officially register your brand to the IRS by applying for a tax identification number. 

It doesn’t matter if you’re a real estate agent or another type of business. Keep in mind that forming an LLC may require you to accomplish other necessary permits before commencing operations. State compliance involves quite a long list of tasks, and for that you may need to get some help. LLC formation services like the ones on this page can handle all the paperwork and act as a registered agent between your business and the state. Opting for services like these will help you get all the permits and other legal documents your business will need, thus letting you focus on other important matters.

If you’re forming a business with another person, other structures you can consider are limited partnerships. LP and LLC have a lot of similarities in terms of legal protection and pass-through tax purposes. However, not all members of a limited partnership can be protected from liability.

Real Estate Licenses

One of the legal technicalities that people encounter when forming a real estate business is acquiring certain business licenses to operate freely in the state. As a real estate business wanting to represent a brand to serve clients in the industry, states require investors to have a real estate license. 

This requirement could be a real hurdle to real estate agents aspiring to open a new firm because you’ll need to be a holder of a real estate agent’s sales license for a few years before brokers could become official real estate licensees. 


However, if you’re not involved with brokerage transactions, we recommend hiring an excellent agent with a real estate license. 

Business Attorney

Whether you admit it or not, operating a real estate business and being a regular real estate agent are two different things. Once your business gets officially processed as an entity, you are bound to follow legal procedures and submit state requirements. 

Finding a good business attorney to support you with real estate business transactions will ensure smooth sailing operations and give people a good impression of your brand.  

If you’re an agent, you probably already know that legal disputes are often the significant hurdles in the real estate business. That’s why having a reliable professional to give you advice could lighten this obligation.

Develop and Market Business Brand

When starting a real estate company, it’s important to show clients the unique value proposition of your brand in comparison to other businesses in competition against yours. If you already did your assignment through market research, we can assure you that you’ll find constructing a marketing strategy easier than you expected it to be.

fingers pointed on laptop for discussion

Your marketing plan should focus on making the name of your company known in the real estate investors and clients circle. In this portion, our team will discuss how your business could expand its current market reach.

Launch a Website and Establish Online Channels

In today’s digital era, where people transact over the internet, one of the best marketing strategies our team can suggest is expanding the online presence of your brand. With multiple competition in the market, crafting old-school marketing materials is a thing of the past that could put you out of your competitor’s way.   

As a real estate agent in the modern environment, you have the option to showcase your brand by launching a business website. There are many ways to create a consistent online presence for your real estate brand. 

For example, you can create a blog indicating the different perks of buying real estate properties. The best way to encourage clients into trusting your brand is to clearly show the vision of your business through these digital marketing materials. 

It’s only natural that you’ll feel overwhelmed with these if you’re not an internet-savvy type of person. You can make use of the affordable web designing and hosting tools of popular website makers like WordPress and Wix.

social media platforms on smartphone

Although these choices have free-of-charge features, our team highly advises you to apply for your company’s own domain name. Having a website officially associated with your brand adds value to your real estate business and could be another way to help customers understand the significance of the industry.

Connect with Customers

Collecting leads is essential not only to real estate ventures but also to other types of businesses. However, how do you plan to generate these primary resources? First, you must put effort into connecting with your customers. 

Among the many ways you can try to reach your market, the most popular and up-to-date method is creating waves through your social media channels. As we all know, the likes of Facebook, Instagram, Twitter, and many more, are cyberspaces where customers of different generations can be found. 

Launching consistent campaigns will develop a good flow when staying on top of your generated leads. Don’t let it go to waste, and carefully look back at your business goals. Once you’re already capable of reaching them digitally, pick an appropriate method to deliver your offerings.

real estate agent showing a house

The foundation of your digital campaigns could range from email campaigns and social media posts. For a wide range and long-term real estate marketing strategy, building a customer relationship management system or CRM could generate limitless opportunities, collaborations, and transactions within the industry. 

Crafting a CRM portal could also lead to recruiting the best real estate agents out there. This venture will give your business a real cutting-edge advantage compared to other firms without proprietary technology systems in their framework. 

Although as enticing as it is, keep in mind that integrating this system into your real estate transactions requires constant development and innovation. You should also decide if the platform you’ll launch will be open to everyone or if you’ll keep it exclusive for your business. 

Besides these digital campaigns, we’re not entirely ruling out the effectiveness of traditional marketing techniques. As cliche as it was, direct mails, brochures, and poster signs aren’t discouraged in this industry. Printed materials are significant assets, especially if you’re attending or hosting networking events.

Establish Important Connections

In any business industry, connecting with a community consisting of companies that share the same vision is a support system you’ll appreciate in the long run. Although the competition is always there, businessmen learn from various experiences at the end of the day, people in business learn from multiple experiences — and that includes building social connections.

signing of documents

If you’re new in the business, there’s no shame in joining local and international communities like the national association of realtors and other groups that could give you ideas to innovate your business more. These organized social circles would often host networking events, seminars, and collaborations that could widen your current market. 

On the other hand, taking advantage of personal connections could also be a great alternative. There’s no limit in empowering these key relationships. Whether your circle involves customers, family, co-workers, or other companies with the same niche, investing in these relations will help your business one way or another.  

Advantages of Real Estate Business

Considering how interested you are in real estate investments that led you into reading this article, it’s safe to say that you’re aware of how vast and flexible this industry can be. Dealing with property assets not only has massive profit potential, but it also gives companies an edge in terms of stock market conditions and economic inflations. 

Among many perks you can enjoy are; the tax benefits that the state government grants to rental property owners. Comparative to a regular office job, these properties are taxed much lower. 

As if that’s not enough, most states offer low taxes for the long-term profits of real estate businesses and include tax advantages such as depreciation and exemption to self-employment tax.


If you’re looking for consistent cash flow, rentals are the best real estate niche to achieve your financial stability. You’ll get to experience passive income perks and focus on other property investments you want to venture into. 

Besides that, one of the major leverages when investing in proprietary assets is its increasing value. Although economic hurdles are a common dilemma we must face, rest assured that your property will continue appreciating. 

Owning a real estate firm also gives you the freedom to control your career. Just like any business in any industry, the space to decide when or how you’ll manage financial goals is the most rewarding perks you can receive. 

Upon building your company’s real estate portfolio, it will open multiple opportunities and income streams. Just as long as you manage every transaction wisely and evaluate contracts thoroughly before officially closing deals, these investments could be better than a regular retirement plan.

Dos and Don’ts in Starting Your Real Estate Business

Contrary to popular belief, building a real estate venture isn’t as easy as you think it is. There is a bottomless list of factors that you must consider when operating this kind of business. Naturally, many tips could either help or hinder your success, and here are our two cents about it.

One of the key factors of a successful campaign is achieving business goals. To reach the maximum efficiency of every transaction, make sure that the communication lines between you and your client are as clear as day. Whether it’s a personal appointment, direct mail, or email — consistent communication builds trust and ultimately leads to fruition.

stylish furnitures in a house

If you’re highly involved with client transactions, we advise you to manage your stress adequately and ensure that your motivation levels stay elevated. As operations can be draining,  finding a source of inspiration within the community is as important as reaching the monthly quota. 

Moving on to the reminders you must be wary of, never enter a transaction on a verbal agreement. We understand the trust you have for your circle is intense, but the truth is business has a different stratosphere. No matter how trustworthy one may appear, sealing a contract adds a professional touch to your career and secures the entire transaction.

In addition, always remember to separate your emotions when making deals with close colleagues or even family members. Managing your anger could also help in the event disputes rise to the surface. Keep in mind that logical thinking and your first-hand experience is your best solution out of any situation.

Lastly, always have a backup plan when things didn’t go the way you expected them to end. In business, there will be ups and downs. There are uncontrollable circumstances that may arise, but that doesn’t mean you can’t prepare for them. 


Anticipating the worst-case scenario and setting your expectation will prevent overcompensation resulting in massive damages. A carefully crafted business plan will be your saving grace at the end of the day.


How do I start my own real estate company?

To start your own real estate company,  set your goals and craft a business plan first. After researching, look into your funding options and other legal requirements like licenses and permits you may need to operate within the state. You must also file formation documents to be recognized by the state as a legal entity.

How much does it cost to start a real estate company?

Starting a real estate company costs approximately $10,000, but it still depends on the type of niche or brokerage you’re taking on. Besides that, closing these deals may incur 5% of the actual price of purchase. If the property isn’t in good condition, expect additional fees if you’re thinking of placing it on rental.

How can I start my own real estate business with no money?

To start your own real estate business with no money, you can opt to seek financial funding through getting a mortgage from financial institutions and government loans. Other than traditional methods, going for crowdsourcing and business partnership can be great alternatives. Being familiar with these options will greatly help your business in the future.

Is real estate business profitable?

Yes, real estate business is profitable. In fact, it offers multiple income streams depending on the niche or market you wish to enter. Whether you’re planning to make it a rental property for steady cash flow or wait for several years to make it reach the highest appreciation value potential before selling, this venture is a valuable investment.

Is it hard to start a real estate business?

Starting a real estate business isn’t as easy as it looks. However, there are many ways you can consider to prepare for the procedures and hurdles in this field. Learning the trades of the industry through joining related communities, attending networking events, and participating in seminars to extend your knowledge is a great initiative to start. 


Although learning how to start a real estate business appears overwhelming and confusing, the crucial part is taking your time when drafting your business plan. Keep in mind that the smooth operation of your venture lies in the accuracy of your long-term goals. Through this guide, you already now have an overview of the industry and ways how to be successful in the world of real estate.

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Tal Shelef
Tal Shelef is a know it all when it comes to pre-construction developments Canada Wide. His years of daily research and growing up on construction sites / seeing development sites grow from the ground up at an early age gave him a passion like no other. He uses his knowledge to educate Condowizard’s clients. Have a conversation with Tal and see how much value one phone call may provide you.

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